The attribution gap
The app store sits between the click and the install, so campaign context is lost at exactly the moment it matters most.
In development — early access opening soon
Know which campaigns actually drive app installs.
Lativiq is a mobile app marketing attribution platform. It follows the journey from a web click to an app install and first open, so you can attribute installs to the campaigns that earned them — and carry the campaign context straight into the app.
The problem
The web-to-app gap breaks marketing measurement
A user taps an ad on the mobile web, gets handed off to an app store, and reappears inside your app as an anonymous new install. That handoff destroys the link between spend and outcome.
Budget guesswork
Without reliable attribution, spend is allocated on intuition rather than evidence, and underperforming channels keep getting funded.
Organic and paid blur together
Installs that were genuinely earned by a campaign look identical to installs that would have happened anyway.
Last-click bias
Crediting only the final touchpoint hides the channels doing the discovery work earlier in the journey.
How it works
Four steps from click to attributed install
Create a tracked link
Generate a campaign link — optionally a branded short URL or QR code — and use it anywhere you run acquisition.
Capture the click
Lativiq records the click with campaign parameters and a device signature, then forwards the user to the right app store or destination.
Install and first open
The user installs the app. On first launch the Lativiq SDK asks whether this device matches a recent click.
Attribute and personalise
The install is credited to the originating campaign, and the original parameters are handed to your app for a tailored first-run experience.
Product
Attribution analytics, end to end
Everything needed to run, measure and defend a mobile acquisition programme — in one platform rather than a stack of disconnected tools.
Campaign links and management
Build tracked links per campaign, channel and creative. Branded short URLs, QR codes and configurable redirects, with active, paused and archived states.
Multi-touch attribution
Compare the same data across several attribution models instead of being locked into one opinionated view of the journey.
- First touch
- Last touch
- Linear
- Time decay
- U-shaped
Privacy-conscious device matching
Clicks are matched to installs using non-identifying device and connection signals. No cookies, no advertising identifiers and no personal data collected.
Real-time dashboards
Track clicks, installs, match rate, conversion rate, cost per install and time to convert as campaigns run, not days afterwards.
Deeper analysis
A/B testing with automatic winner detection, cohort retention analysis, funnel drop-off visualisation and forward-looking performance forecasting.
Fraud signal detection
Surface click flooding, click injection, device farms, bot traffic and proxy or VPN patterns before they distort your reporting.
Deferred deep linking
The click context survives the app store
Attribution and personalisation are the same problem viewed from two sides. Once Lativiq can match an install back to its click, it can also hand the original campaign parameters to your app.
- Continuity through the store Promotion codes, referral IDs and content targets are preserved across the install.
- Universal Links and App Links Configure iOS and Android deep link handling so existing users land in the right place instead of on a generic home screen.
- A first run that makes sense New users arrive at the content, offer or onboarding flow the campaign promised.
- Configurable attribution windows Match windows from one day up to thirty, set per campaign.
A single journey
User taps a tracked campaign link on the mobile web. Lativiq stores the click and its parameters, then redirects to the app store.
The app is installed and opened. The SDK checks for a matching recent click and retrieves the campaign parameters that started the journey.
Your app opens on the promoted offer, and the install appears in the dashboard credited to the campaign that produced it.
Who it is for
Built for the teams accountable for growth
Mobile app marketers
Show which channels earned their budget, retire the ones that did not, and take a defensible attribution story into every planning conversation.
Growth engineers
Run acquisition experiments on trustworthy attribution data, with an SDK, REST API and webhooks instead of a bespoke internal pipeline.
Product managers
Understand which acquisition sources bring users who stay, and connect onboarding and feature decisions back to where those users came from.
Platform
Engineered on Azure, built in .NET
Lativiq is designed and developed in-house by Mile 15 Solutions as a multi-tenant SaaS platform running on Microsoft Azure, with a cross-platform mobile SDK for the client side.
- Azure Functions
- Azure SQL Database
- Azure Table Storage
- Azure App Service
- Application Insights
- .NET Aspire
- Blazor
- .NET MAUI SDK
- REST API
- Webhooks
Security and privacy by design
- No personal data collected Attribution relies on non-identifying device and connection signals, aligned with GDPR and CCPA expectations.
- Modern authentication Token-based authentication with refresh token rotation, reuse detection and two-factor authentication.
- Tenant isolation and rate limiting Per-tenant data separation with API rate limits applied by subscription tier.
- Auditability Security and account activity is recorded in an audit log available to your team.
Pricing
Launch pricing for early access
Commercial subscription tiers, billed monthly, with a free tier for evaluation. Annual billing will be available at launch.
Free
$0 / month
Evaluate attribution on a live campaign at no cost.
- 1,000 tracked clicks per month
- 3 campaigns
- 1 team member
- 7 day data retention
- Core attribution dashboards
- Email support
Starter
$49 / month
For a single app team running consistent acquisition.
- 10,000 tracked clicks per month
- 20 campaigns
- 3 team members
- 14 day data retention
- Advanced analytics and webhooks
- Chat support
Growth
$199 / month
For teams running multiple channels and experiments.
- 100,000 tracked clicks per month
- 100 campaigns
- 10 team members
- 30 day data retention
- Custom domain and higher match tier
- Priority support
Enterprise
Custom
For organisations with scale, security or SLA requirements.
- Unlimited tracked clicks
- Unlimited campaigns and team members
- 90 day data retention
- Single sign-on
- Contractual service level agreement
- Dedicated account management
Lativiq is in active development. Launch pricing is indicative and subject to change at general availability.
Company
Lativiq is built by Mile 15 Solutions
Mile 15 Solutions Pty Ltd is a privately held, for-profit software company headquartered in Australia. We design, develop, own and operate Lativiq as our own commercial software product — the platform, the mobile SDK and the Azure infrastructure behind it are all built and maintained in-house.
Lativiq is offered commercially as a subscription service. We are not an agency or a reseller; product development is the business.
- Legal entity
- Mile 15 Solutions Pty Ltd
- Ownership
- Privately held, for-profit proprietary company
- Headquarters
- Australia
- ACN
- 701 254 917
- ABN
- 17 701 254 917
- Product
- Lativiq — owned and operated by Mile 15 Solutions Pty Ltd
- Contact
- mile15solutions@outlook.com
Early access
Be part of the first cohort
We are onboarding a small group of app teams ahead of general availability. Tell us about your app and the channels you run, and we will be in touch.